Campaign update
over 5 years ago
– Mon, Sep 17, 2018 at 06:30:42 PM
Hello Bendy Backers,
Just wanted to touch base with you on what is going on with our campaign.
First, a friend of mine, and BENDY backer, emailed me this week with a very good question. She asked me to clarify what fast fashion means. I was a very happy to get this feedback as it and made me realize that I am very close to the developments in my industry but others might not be as familiar with the terminology and this movement in fashion that the BENDY is based on.
So here goes: fast fashion is cheaply made garments and shoes that are produced in third world countries in poor working conditions. Frankly this includes goods from most multi-chain fashion retailers in the malls that we all shop in. These items don’t last long and often get thrown away after one season. All of this means that we are using a lot of valuable natural resources to make crappy clothes and shoes that end up in landfill. In fact it is estimated that more than half of fast fashion is thrown away each year.
The fashion industry generates 1.26 billion tons of greenhouse emissions every year, which is more than the amount created by international flights and shipping combined. This is troubling given the state of the planet. So when the BENDY or other brands that play in the sustainable fashion space talk about rethinking fast fashion, they are asking consumers to buy higher quality goods that last longer and buy less, or repair, and hold brands accountable for the working conditions their goods were made in. There is a revolution of conscious consumerism that is happening right now.
So this is what we mean when we talk about starting the revolution of rethinking fast fashion.
Secondly, this leads right into a big piece of news that we are announcing next week. I can’t give it away now, but lets just say we created something very special that supports the BENDY’s core value of getting the world to rethink fast fashion. We are going to announce this on Kickstarter live and facebook live next week and of course through another back update. I am slightly terrified to do a live feed but I going to put on my big girl pants and do it! Stay tuned.
And just one more thing (thank you for actually reading all of this), we learned that a lot of our awards last week were all wonky and when backers tried to check out the cost doubled in check out…Yikes! We ended up having to delete the awards and recreate them and then they were back in working order. So, if you heard of the glitch, please encourage friends and family to try again.
Take care and thanks again for all the feedback and support.
Mary Sue!
